Before actually working with a client, we intend to know them better. This example won’t express the whole idea of what we want to say, but still it makes it easy to realize the importance of a client’s needs and desires. Imagine there are only three people on the planet, one of them is you, the other one is a stranger, and the third one is your friend. Who would understand you, and who would support you no matter what? Which person would be there for you during disasters and crazy storms? Of course, it would be your best friend.
It’s easy to understand on a logical level, but have you wondered why you always trust your best friend? Because they know you, your strong sides, your weaknesses and fears. They know what and who you are, and they know how to react, how to feel and how to express their feelings to you. Same is with clients – when we know who our client is, what needs they have, and why they want to open up a business, our work becomes better, more productive and more precise. We don’t wonder which option would be better for our client, because we know! We know what our client expects, and what we can give to them. Luckily for you, our work and clients’ expectations always match!
As we said, we know how to fulfill our clients’ deepest needs and strongest desires, and what we also know is that we can help others in that! If you too have your own business and want to know your client as good as we do, you’re in the right place!
Say No to Assumptions
Never assume! They say assumptions are the termites of relationships, and that’s completely true even on the business-customer level. If you want to maintain a healthy and solid relationship with your customer, you need to forget about assumptions. This is when you have to ask questions! Ask as many questions as you want, ask whatever you need to know your client, and why they came to work with you!
And no, we are not talking about private-life questions that will only drive your customers back from your business! Even if there are some “private” aspects that affect their decisions and goals, they won’t tell you if there’s no need to do so!
Alternatives to Asking Questions
If you’re not one of those people who don’t talk much, you can ask the same questions…only on paper. In this case, you’ll simply have to give the questionnaire to your client, and wait for them to respond. This is also a way to solve a problem, but we at Prestige Auditors highly recommend the first option. Nothing is better than live communication, even if you’re not an “are-you?” person!
Do Your Work!
Now that you know what your customer needs, you can start the actual working process. BUT! Don’t forget about your customers, they are still there! Every time you finish a part of your service, contact your client and inform them about it. If you face some problems, don’t hide them from customers and show that you overcame the difficulty and now you’re ready for the next step! Always make sure that your client’s goals haven’t changed, because otherwise, your entire work would be ruined. And please, don’t think that they will always update you on the things that go through their minds! Customers can forget about that, and ruin everything that you have done in a few seconds. You are the service provider, and you are responsible for the job – never blame the customer for things they haven’t done! (even if they could’ve done anything in order to save the situation!)
As you can see, it’s not that hard to know your client. You just have to ask questions, and never assume! Assumptions lead to destruction! These words even rhyme together! So, please, never underestimate the power of words and questions: they will help you get on the right track, develop the right strategy, and provide the best service for your customer!
A quote for you:
A satisfied customer is the best strategy of all!
-Michael LeBoeuf
66 West Flagler Street Suite 900 – #6076,
